Event Date:  February 7, 2026

Location:  Florence Motor Speedway

The Icebreaker at Florence Motor Speedway is a staple early-season pavement event, known for competitive racing and strong regional turnout. As one of the first major opportunities to kick off the year, it’s a popular weekend for teams debuting fresh looks, new sponsors, or updated merch for the season ahead.

If you’re racing the Icebreaker and planning new merch for crew, sponsors, or fans, getting the conversation started ahead of time makes everything smoother — especially with the season just getting underway.

🏁 Merch Planning Timeline

Every race event follows the same process here — artwork, production, and delivery — no matter when you reach out. Timing mainly affects how we schedule things, not the quality of the work.

Some teams start planning months ahead, others a lot closer to race week. Either way, we’ll look at your event date, what you’re thinking, and your goals, then walk through the best plan together.

We don’t cut corners. Timing never changes our standards — it just helps us map out the cleanest, most realistic path to get everything done right.

If you’re not sure where to start, that’s totally fine. Starting the conversation is the first step, and we’ll take it from there.

👕 Popular Merch for This Event

Teams racing the Icebreaker at Florence Motor Speedway typically plan for:

• Team & crew t-shirts
• Sponsor shirts for early-season visibility 
• Long sleeves or lightweight hoodies for cooler weather 
  
• Hats for crew, family, and supporters
• Fresh season-kickoff designs or updated branding

Not sure yet? That’s totally fine — planning starts before decisions are final.

📋 Start Planning for This Event

Use the form below to tell us a little about your event, timeline, and what you’re thinking merch-wise.

Submitting this form helps us review timing and recommend the best next steps.
No production or artwork begins until details are confirmed together.

🔁 Racing a Different Event?

This page is part of our Race Event Planning system.
If you’re racing another event this season, you can still start the process — we’ll help you plan around your schedule.