Event Date:  March 19-21, 2026

Location:  South Alabama Speedway

The Rattler 250 at South Alabama Speedway is one of the most storied late-model pavement events in the Southeast. Carving out a legacy since the 1970s, this race draws Super Late Model competitors and regional champs for a weekend of hard-fought competition and strong fan turnout. For 2026, the event celebrates its golden anniversary, making it an especially big gathering for teams, sponsors, and supporters alike.  

If you’re racing The Rattler 250 or planning merch for crew, sponsors, or fans, starting the conversation ahead of race weekend ensures your apparel and gear are ready when you need them most.

🏁 Merch Planning Timeline

Every race event follows the same process here — artwork, production, and delivery — no matter when you reach out. Timing mainly affects how we schedule things, not the quality of the work.

Some teams start planning months ahead, others a lot closer to race week. Either way, we’ll look at your event date, what you’re thinking, and your goals, then walk through the best plan together.

We don’t cut corners. Timing never changes our standards — it just helps us map out the cleanest, most realistic path to get everything done right.

If you’re not sure where to start, that’s totally fine. Starting the conversation is the first step, and we’ll take it from there.

👕 Popular Merch for This Event

Teams racing The Rattler 250 at South Alabama Speedway typically plan for:

• Team and crew t-shirts
• Sponsor shirts that get visibility throughout the weekend
• Event-specific designs to celebrate the Rattler’s milestone running
• Hoodies or long sleeves for cool March evenings
• Hats for crew, family, and supporters

This event’s legacy and visibility make it a great opportunity to roll out standout merch that’s remembered long after the checkers fall.

📋 Start Planning for This Event

Use the form below to tell us a little about your event, timeline, and what you’re thinking merch-wise.

Submitting this form helps us review timing and recommend the best next steps.
No production or artwork begins until details are confirmed together.

🔁 Racing a Different Event?

This page is part of our Race Event Planning system.
If you’re racing another event this season, you can still start the process — we’ll help you plan around your schedule.